Marketing · 2025
Velvet Hour
Nightly storytelling for a neighborhood cocktail bar, with a feed that feels like the last hour of a very good evening.
The Story
Velvet Hour had the best room in the neighborhood and no way to prove it online. Their feed was flash photos and drink specials. The bar felt like velvet at midnight. The content felt like a takeout menu.
We treated the feed like the bar itself: low light, slow pours and the kind of shots that make you text a friend. Weekly content captured the room at its best hour, and the captions kept the voice of a bartender who remembers your order.
The feed did the door work. Weekend tables filled a month out, and the bar stopped running specials entirely.
Weekend bookings sold out four weeks in advance
4 wks
Weekend bookings sold out in advance
18k
Local followers
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